Have you’ve ever heard about a type of commercial that wants to invite us to consume something and that wants to be captivating? The most popular type of advertising is the persuasive one. For a better understanding of this process, you’ll need to see how to understand and analyze one.
Understanding a Commercial
First, the world of advertising has three types of commercial : informative, persuasive and societal. Next, the commercial I will analyze is a persuasive commercial. After, we can observe that this advertising is from a website call Poshmark. That’s an app where you can sell all types of things. Then, you can either observe that if you sell something, you could have the chance to win ten thousand dollars. On top of this, it shows that it’s very easy to sell something on their app, that you can make some very good deals and that it’s enjoyable and quick.
What does it want from us?
Secondly, we can clearly see that this advertising, is a persuasive one. But why? First, we can observe the lady who seems very happy. Also, the price of ten thousand dollars is made to invite you to sell your old clothes. Afterward, it’s visible that the message behind this advertising is that you should sell your old clothes you used to wear before. The thing is, you don’t use them anymore. So, it’s the time to do a cleanup in your laundry. Lastly, in almost every advertising from a company that wants to sell something are persuasive.
Finally, you know in detail about the persuasive commercial, and what it wants us to understand. Now, you can try to analyze an informative advertising.
Text by Mathéo Grégoire
